Are you using SOCIAL MEDIA (Facebook, Google+, Twitter, Pinterest, and LinkedIn) to increase new patient volume?
While Word-of-Mouth” “fence-post” discussions, public service and public speaking all continue to be valid sources of advertising, social media is now becoming an effective, organized, focused way to let people get to know you better.
Yes, you can try to use social media yourself.
- Do you or your staff really have the time?
- Do you want to take the time to keep up with the changing rules used by Social Media?
- Do you want to ensure HIPAA compliance?
- Do you have time to write content, or, to search for it from another online-source?
- Do you have the time to sift through responses and inquiries?
- Do you know what to do with these responses and inquiries? Are you or your office equipped to provide such services?
- Do you have the time to focus your posts using demographic and geographic filters?
Over 2 Social can help you in multiple ways:
- Illustrate your Practice and Expertise to people looking for a new doctor, who would not otherwise know how to contact you. This would include other providers wishing to refer patients to you.
- Direct prospective and current patients, and referral sources, to your educational web page(s). This can increase your site’s search engine optimization (SEO) value and page rank, and ultimately get you the clients you can best serve.
- Gather contact information and interests from current and prospective patients, as well as referral sources.
- Communicate with prospective, current and past patients, and referral sources, to let them know about your upcoming public speaking engagements, community service and support, and professional activities.
- Help you ENGAGE your current patients as well as potential patients. (in a HIPAA compliant manner!).
- Help you DIFFERENTIATE your practice from others.
- MEASURE the performance of your Social Media Efforts.
- Help improve your customer service ratings. These are often used by insurance plans (HEDIS) and ACO’s (Accountable Care Organizations) etc. as part of their provider participation review processes.