Frequently Asked Questions
What can Over2Social do for my business?
We help businesses leverage social media platforms like Facebook, Twitter, Pinterest, LinkedIn and Google+ to increase their visibility, expand their customer base, and build an online community of fans and followers. More importantly, our account managers work directly with you or your designated representative each week to fine-tune your online marketing return on investment and grow your business! We manage your online assets to allow you time to focus on running your business. We post updates, find and attract prospects, help you respond to comments and questions, and make sure that you have an active and growing online presence!
Why can't I do this myself?
Maybe you can, but what is your time worth? How long would it take you to find interesting, quality content to share while saying it in a way that gets noticed daily? Will you faithfully log in to every platform each and every day to help grow and nurture your network? Do you know enough about sales and marketing to be compelling without turning off your target audience? Can you even find them online? More importantly, can you keep up with the constantly changing platforms like Facebook, Google+, and LinkedIn to make sure your strategies are cutting-edge? If you can confidently answer “yes”, then you don’t need us. Otherwise, get a free consultation as soon as possible and stop wasting precious time.
Will you set up my social media accounts?
Yes, if you do not already have accounts, we can set them up for you for a nominal fee. Sometimes this involves using an email account from your company domain, which you will provide for us. It is important for you to realize that you will retain ownership and have access to all accounts created by us. We will also audit and make recommendations for any existing accounts you may have. It is critical to maintain both image-based brand consistency and strong web copy with appropriate calls to action across all of your social media platforms. No matter where customers “find” you, they must recognize your brand and the value you offer to them.
Do you create the content to post or do I have to give that to you?
Think of us as a combination of a news reporter, a press secretary, and an ad agency rolled up into one. We find pictures, stories, and news after spending time researching and getting to KNOW your industry, your customers, and your unique marketing message to create a series of updates and social media statuses that tell your story online. We also communicate directly with you each week at a mutually agreed upon time so we can keep informed about upcoming events, sales, specials, and other interesting things going on within your business. It’s our job to keep your hungry fans up to date! The more in sync we are with each other, the more effective our marketing efforts will be!
How soon will I see results?
First, we have to define “results.” For us at Over2Social that ultimately means you are generating income from social- media-based marketing efforts in excess of our monthly management fees. Common sense dictates that the time frame and amount of growth you will see is directly related to your business (industry) and its consumer market behaviors. That being said, one of the first things we will do is help establish KPIs (Key Performance Indicators) for your business. We will set up link tracking and analytics to measure our audience’s reaction and the traffic generated from our posts. We will clearly define our marketing objectives. Do we want prospects to sign up for our newsletter, call us on the phone, engage in eCommerce, or some other business goal? What is your company’s LTV (Lifetime Customer Value) and how can we track it? Your account manager will assist you in identifying and optimizing your initial social media marketing funnel. It is important to understand that social media is a “numbers” game. Our first goal is to be talking to and reaching enough people to make a conversion statistically likely. This typically takes between 90 and 180 days and is where 90% of social media campaigns fail. Building a suitably-sized audience is vital because a majority of consumers may not be in the market or the mindset in order to buy. You must slowly win them over time, waiting until they have a genuine need for your services and you have built the trust and reputation needed to close the sale. Social media is all about building relationships, which requires both time and consistently delivered expert insights.